We are BBB Cycling
We are BBB cycling and you might have seen us cycling around. Whether you go climbing, gravel riding, racing, touring, mountain biking or use your bike to get around town: we are there with you. Sometimes in plain sight, sometimes more in the background.
Our well-thought-through parts, clothing, accessories, and tools are made for cyclists all over the world. With that typical down-to-earth Dutch view, we design products that make your ride more fun, safer or faster. Handy and smart details that work, in the real world, those are things that make us happy.
As we are cyclists ourselves, we know what it's like to ride your bike to work through all kinds of weather, improve that personal best or ride further than you ever did. At these moments you have to be able to rely on your gear and they just have to work, right?
And almost every cyclist has a BBB product somewhere. A handy pump, that trusty water bottle, smart lamp, or maybe your helmet. Or when you sometimes tinker with your bicycle, chances are you use a BBB tool at times.
Because we may not say it out loud often, but for many cyclists, we are an indispensable part of every ride.
Big ring rider or bunch sprinter? Whatever kind of cyclist you are, BBB Cycling is proud to be ‘part of your ride.’
We are... bike packers
Willy knows how to go the distance. She just loves packing her tent and heading out on an #adventure. With her oldskool-looking bags strapped to her frame and a calm determination, she crossed the sunbaked landscapes of #Oman. For her, #bikepacking is not about speed, it’s about the experience, the silence, the solitude. During her trips, she has to be able to rely on our gear and that’s why we’re proud to be 'Part of your ride' Willy.
We are... big ring climbers
For Tijmen, #cycling means chasing elevation. He’s a big ring climber, built to go fast uphill, powering out of the saddle as soon as the road kicks up. He’s the kind of rider who stays in the big ring when the road tilts up, not to prove a point, but because that’s where he feels most alive. Short punchy climbs powering out of the saddle when gravity tries to hold him back. His saddle doesn’t get much rest, but it still has to be stable, light, and shaped just right for when he needs to sit down. Because when you're pushing your limit, every detail matters, and that’s why we’re proud to be 'Part of your ride'.
We are... gravel riders
Merida brings energy, on and off the bike. Whether she’s riding just for fun or racing full gas, she lights up the trail with her drive and determination. Her goal? To qualify for the #gravel World Championships. No surprise really, because Merida doesn’t just ride, she charges. With our helmet and glasses as part of her kit, she’s all in and we’re proud to be 'Part of your ride' Merida.
We are... bunch sprinters
Riz doesn’t miss a town sign, ever. No matter how chill the ride was before, when the city limit comes into view, he shifts, stands, and goes. Full gas. Every time. He’s the kind of rider who loves the small battles, the bragging rights, the burst of speed. And if something goes wrong on the way there? No stress. His tool bottle is always stocked, and our #DoubleShot minipump gets him rolling again in no time. We’re proud to be 'Part of your ride' Riz.
We are... social riders
For Sara, cycling is about connection. Good company, easy miles, and long talks in the sun, that’s her kind of ride. She shows up with a smile, on her beautiful old-school #steel bike, effortlessly stylish and always in one of our jerseys. Speed? Not the goal. Vibes? Always. Whether it’s a café stop or a slow roll through the countryside, we’re happy to be 'Part of your ride' Sara.
We are... hike-a-bikers
If it looks unrideable, Erik sees a challenge. He’s not out there for perfect paths, he’s out there for the unknown. Mud, scree, overgrown singletrack? Bring it on. When the bike can’t roll, he #hike-a-bikes it. Simple as that. His rides don’t end when the sun drops either, that’s when our lights kick in and the real adventure begins. No matter where the trail leads, we’ve got your back, Erik.
Part of your ride for 25 years and counting
We've been around for 25 years and have been part of many people's rides during this time. As much as we are humble, we are also very proud of who we are and what we do.
BBB Cycling was established in 1998 by two passionate cyclists, Chris Koppert and Frank Moons. Just after their retirement from cycling at a high level in the ’90s. Being both former cyclists themselves, they understood exactly what cyclists needed.
This gave them the ability to know to develop high-quality cycling products. With many great memories and some awesome milestones behind us, we now distribute our roughly 1500 unique products to over 40 different countries.
An achievement we are very proud of. Even though we have grown massively, we still design our products within the walls of our headquarters in the Netherlands.
5 values we live, work and dream by
The 5 brand values are what define us and drive us day in and day out to work hard for our brand. They are the guiding principles that shape every aspect from developing new products to sponsorships. These 5 values show who we are, what we do, and how we do it.
And create and commit to the best possible outcome. Even though it might not be our slogan anymore, our company still makes 'Bike Parts, For Bikers, By Bikers'. And we love to share our passion for cycling through our products with you.
New and improved ways in all areas. From product creation and sourcing to development in new cycling disciplines. Always moving forward and thinking ahead to gain knowledge and improve ourselves and our products. Just like on the bike, Exploring is the fun part!
Cycling is for everyone. We develop products for all types of people riding their bikes, all the way up to the mechanics in the workshops. Our wide range of products across 40 categories show that we are part of everybody's ride.
Helping people, products, and professional cyclists in their development. We always strive for better, development is our friend. As we are part of your ride; your development is our development, we want to support that in every way. Because supporting others in their development as cyclists raises us all.
Lifting each other to a higher level to create magic. Inspire and always with respect. Whatever we do, we can't do it alone. Our products are nothing without the people that use them and push us and inspire us to create even better products. We are part of your ride, and you are part of our ride!
The art of product design
We work hard every day to become better than the day before. Our products are always evolving and we pay much attention to our product design and development process. Because we want to end up with the best possible results. We can only do that by keeping our design process in our own hands.
Our team of designers and product developers in our headquarters in the Netherlands works constantly on new product ideas. They try to improve existing products and to create a constant flow of development. New products often start with an idea from a colleague, ambassador, dealer, or distributor. Feedback, open-mindedness, and creative thinking get us started.
The design process takes up months, sometimes years, and contains many moments of testing, redesigning, feedback, and testing again. All to end up with the best possible version of a product.
Backyard Crew
The BBB Cycling Backyard Crew consists of pros, adventurers, discoverers, survivors, fanatics, and life lovers on a bike. All cyclists that we support in their development.
We support these ambassadors and teams not only to become the best, but to develop. We give them the possibility to ride with our products, whatever their starting point might be.
Our backyard crew consists of inspiring people that are like-minded. Every member of our backyard crew is working on his own journey through the world of cycling. May it be as a professional cycling team on worldtour level, or as an individual chasing their dreams on the bike.
We are proud of our members and the joy they show the rest of the world through cycling. Learn more about our Backyard Crew and follow their journeys across the world!