Cold and inclement weather can make it challenging to find the motivation to get on the bike. You want to ride, but the conditions just aren’t in your favor. As a Dutch company, we understand better than anyone how to stay comfortable on the bike in all weather conditions. Our clothing line includes a range of smart, practical products designed to keep you warm on your rides. Utilizing Far InfraRed technology, we’ve made these items highly insulating without the need for bulky layers. With this innovative technology, you’ll be able to conquer the elements and keep riding!

As sunlight is always changing, a pair of photochromic lenses can provide protection at any time! Photochromic lenses or also called PH lenses adjust their darkness according to the current light situation and BBB Cycling has a long history of perfecting this technology. Almost every model in the BBB Cycling range contains a PH version. PH lenses provide unprecedented value to every cyclist to enjoy the world around them! This blog explains exactly the benefits of our PHANTASTIC photochromic lenses and how they provide you with the best riding experience!